Abstract: Through in-depth interviews with 15 publishing practitioners across the country， it is found that AIGC is intrinsically related to the publishing industry in terms of the logic of content generation and creativity， the logic of information integration and knowledge base， and the logic of natural interaction and humanization. Based on their own perception of the materiality and mediation of technology， publishing practitioners have formed an attitude of anticipation and hesitation ： the systematic upgrading of content production， organization and service driven by technology ； the migration of publishing forms and business paradigms; and the reconstruction of human-machine relationship， content-channel relationship， and cost-benefit relationship. The imagination of epoche has become an important part of AIGC’ s availability， and will affect the path， process and result of AIGC’ s integration into the traditional publishing industry ： the imagination of efficient production of material content guides the path of AIGC’ s integration into the traditional publishing industry; the imagination of innovation and iteration of intermediary experience affects the process of AIGC’ s integration into the traditional publishing industry ； human-computer interaction with emotion is expected to be systematically upgraded. The imagination of human-computer inter-construction of emotions and attitudes determines the results of AIGC’ s integration into the traditional publishing industry.

Key words: Epoche　Arti?cal intelligence generateal content　Imagined affordance