Abstract:

With the influence of people’s growing cultural needs,the traditional bookstore business concepts and models no longer meets the consumers’demand.Therefore,bookstores highly need to restructure and develop the new model. The  reading experience stores show their advanced management concepts, excellent environment and human services, they could gradually occupy the books and other cultural products consumer market. Reading Experience of Book Store in a University runs the experience marketing of books and other cultural activities, whose biggest innovation is to cooperate with university, making it beneficial to obtain low business cost, a huge group of audience’s support and the source of the authors.