Abstract:

The news content is king, the news-reading applications of the smart phones should build user experience around th
e content. The user experience means that let the users perceived value, meet the demand of the user and create value for
users. So our study made the theory of customer perceived value as the core, and made factor analysis and descriptive statistical
analysis from three aspects: usage duration, usage scenario and individuality demand. At last we drew some conclusions
about the user experience building of the mobile digital reading.