Abstract:

With the construction of the subway, the free newspaper with the metro newspaper predominating is just unfolding in China. Opposed to the view which saw the free newspaper had the impact on the traditional newspaper when it
just appeared, in the new media environment, the unique advantage of the free newspaper can give newspapers which is
suffering from new media transformation a new way; Considering the domestic media environment, the strategy of the
free newspaper competition has practical significance on the publishing business of the free newspaper in new periods and
the survival of newspapers in the new media environment.