Abstract:

Based on the comparative analysis on the differential readers between the paper reading and the
internet reading, this article points out that it is not so much the network reading as the database reading which
brings about the development dilemma of the traditional paper learned periodicals. Because it is the large-scale
split reading model of the database reading, not others, that depressed the power of the brand of the learned
periodicals. Also, the article considers that the learned periodicals must rethink the quality of their contents provided
the different reading models between the papers and the database. Only in this way, the learned periodicals
can establish the overall quality of the content which can benefit themselves most.