Abstract:

With the flourish in collectivization of the media, the Media Group of Rayli has drawn an inevitable influence
on today’ s fashion trend in most urban cities of China when it has become the most influential media enterprise of the
country. Analyzing on the characteristic of business philosophy, which turns fashion into a practical way, this paper
mainly discusses its media resources, development strategy and management, marketing mode and core influence and management philosophy to comprehensive dialysis the state of the development of the Media Group of Rayli.