Abstract:

Editors pay attention to book marketing increasingly, marketing consciousness should be run through the editing
job from the beginning to the end. Besides marketing in topic planning and publicity, editors should pay full attention to
a variety of details in process of book editing. Editors firstly analyze characteristics of the content, the target reader, determine orientation; secondly according to the target readers’ needs perfect the details, including the text details, title
details, cover details, illustration details, chapter headings details.