Abstract:

In the context of media convergence, traditional book publishing interacts with web publishing, digital
publishing, mobile phones and other new forms of publishing. And they can also get common promotion in the
competition. How to find the place with the impact of media convergence is the major challenge for the traditional
book publishing. This paper, by analyzing the challenges and opportunities of traditional book publishing
facing under the background of media convergence, and according to the interactive relationship between media and book publishing, attempts to explore the innovation and development of book publishing.