Abstract:

Sell-through is set up to estimate American magazines’ running , the author utilized economics and m
athematics perspective to the analysis on: what determine the net revenue of magazines , how retail growth, growth
partly yields and extra costs influence net revenue, the relationship between the change of total sell-through and net revenue
increasing, and the balanced point which is showed by sell-through,it proved that magazine operators’ predicts controlled
the final total sell-through in mathematics methods. Then we built line models to describe the extra costs and extensions
product benefits when economic assumed and other conditions were given， with which the sell-through function was derived.