Abstract:

Undeveloped industrial chains, imbalanced profit distribution and poor regulations, contributes to the
mobile publishing service unsatisfactory performance. In order to change the situation, we must get rid of monopolies,
activate the mobile publishing service industry chains, intensify the market segmentation in view of the consumers’
demands, accelerate mobile publishing service innovation, lead the mobile publishing service from “ wholesaling” to
“ retailing”, meet different consumers’ heterogeneous demands.