Abstract:

Under the background of media convergence， there are great changes in the mutual influence between
the cross-media communication and the innovation of reading style， which makes the paper-reading and screen-reading
become important ways of people’ s information cognition. From the view of the cross-media communication, based
on the development of the reading culture, the authors discuss the inner structures of the cross-media communication
and the innovation of the reading style， as well as how the laws of communication have influenced and enlightened the
culture consuming.