Abstract:

Firstly， the paper concludes and summarizes five styles and features of private bookstores. Then，
guides by growth strategy of corporate level and Michael Porter’s competitive strategy of business unit level, this paper
makes a deep analysis on the growth strategies of Chinese private bookstores to meet competition and achieve development.
What is more, the paper makes the match matrix between competitive strategies and five kinds of private bookstores to
help private bookstores’ owners to think about their own strategies and make decisions.