Abstract:

Based on the STP, the basic theory of Marketing, this article brings up the new way of“ Market
Resegmentation-Market Retargeting-Market Repositioning” for university presses to tap market opportunities. In the
Market Resegmentation, it gives multi-directional analysis model of the university publications market. In the Market
Retargeting, it presents three new markets which are worthy of development. In the Market Repositioning, it innovatively
puts forward “ long tail-blue ocean strategy” for university press.