Abstract:

 Analyze the reasons behind the low degree of recognition for online academic journals on the basis of
investigation and then put forward some proposals to improve the recognition and popularity degree of the journals, i.e.
optimizing the website structure and personalizing the service from the technical side, and some other measures from
the perspective of website promotion such as effective marketing methods, establishing friendlinks with other websites
and holding some contests to improve the well-known degree of academic journal websites.