Abstract:

The publishing industry is undergoing a process of revolution and transformation, and the development of
the core business is under great challenge. As an important part of Chinese publishing industry, how should local publishing groups assess the present developing situation and analyze their own advantages and disadvantages? Which key
and difficult problems will the publishing industry be confronted with? And what countermeasures should be taken?
Through a deep investigation into these problems, the paper attempts to offer certain suggestions on how to get out of
the development predicaments.