Publishing Journal ›› 2007, Vol. 15 ›› Issue (6): 41-.
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Abstract:
The paper puts forward and exounds that the newly-managing sci-tech periodicals should be strengthened four kinds of characteristic positioning, including objective one, specialized one, style one and distribution one. And the author thinks that the publication objective and the goal is the premise, the accurate specialized positioning and the superiority positioning is the foundation, the content innovation is the key, the stable community of readers and authors is the basement.
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https://cbkx.whu.edu.cn/jwk3/cbkx/EN/Y2007/V15/I6/41