Abstract:

In recent years the publishing industry has made rapid progress in the trans-media cooperation, which
can be shown by the establishing of large publishing groups and media groups in large quantity. This article begins with
the possibility and necessity of the trans-media cooperation from the perspective of its own features, the inner demand
of its development and the stimulation from outside, and ends up with the conclusion that the tendency of
trans-media cooperation in the publishing industry is irresistible.