出版科学 ›› 2026, Vol. 34 ›› Issue (3): 64-71.

• 数智时代出版融合发展专栏 • 上一篇    下一篇

出版深度融合破局之道——2026文化强国建设高峰论坛出版融合发展论坛综述

  

  1. （武汉大学《出版科学》编辑部 / 武汉大学数字出版研究所，武汉，430072）
  • 收稿日期:2026-06-05 出版日期:2026-07-13 发布日期:2026-07-13
  • 作者简介:杨丹丹，管理学博士，武汉大学《出版科学》编辑部 / 武汉大学数字出版研究所研究员。

Breaking Paths in Deep Integrated Publishing: Review of 2026 Integrated Publishing Development Forum of Cultural Powerhouse Summit Forum

  1. （Editorial Department of Publishing Journal, Wuhan University / Digital Publishing Research Institute, Wuhan University, Wuhan, 430072）

  • Received:2026-06-05 Online:2026-07-13 Published:2026-07-13

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摘要：

2026 文化强国建设高峰论坛出版融合发展论坛由中共中央宣传部主办，延续 2025 年“以深度融合赢得发展主动”的共识，本次论坛围绕四个议题及其阐释展开 ：（1）出版深度融合理念共识，具体包括阅读不再受限于特定的物理空间，读者转而追求分享式的集体阅读及定制化、差异化的交互体验，传播和流量成为内容触达读者的新渠道，出版正从出版物走向内容生态的融合新业态 ；（2）内容、数据与技术是融合发展走向智能裂变的一轴两翼 ；（3）融合发展基础概念、实践智慧与产业经验推动中国出版学自主知识体系建设 ；（4）出版深度融合破局之道。

Abstract:

Hosted by the Publicity Department of the CPC Central Committee, the 2026 Integrated Publishing Development Forum of Cultural Powerhouse Summit Forum builds upon the 2025 consensus of “winning development initiative through deep integration”, centers on four key topics and their interprets:（1）a conceptual consensus on deep integration in publishing: reading is no longer confined to specific physical spaces, readers instead pursue shared collective reading experiences as well as customized and differentiated interactive experiences, communication and network traffic have become new channels through which content reaches readers, and publishing is evolving from discrete publications toward an integrated new business form of content ecosystems;（2）content, data and technology constitute the axis and two wings that propel integrated development toward intelligent transformation;（3）foundational concepts, practical wisdom and industrial experience in integrated publishing contribute to the development of an autonomous knowledge system of Chinese publishing science;（4）the path of breakthroughs in deep integration of publishing.

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