font-family:FZHTK--GBK1-0, font-size:9pt, ">[ 关键词 ] AR font-family:华文细黑, font-size:9pt, ">出版物　阅读方式　积极变革　消极影响

[Abstract] Augmented Reality technology has been used in many industries such as advertising, film,

military, medical and other industries, and its development in the publishing industry is also in the ascendant.

First of all, from the perspective of“media is information”, the changing of reading carrier has an essential

influence on the change of human reading mode. Secondly, it discusses the changing of“AR publication”

from two aspects. The two kinds publications are characterized by Mcluhan’s“hot and cold media”theory,

which compares the differences between the two publications in the way of presentation and reading behavior.

Finally, based on the difference between the two, we can see the positive and negative effects of“AR

publication”, which includes the interpretation of readers’reading feeling, thinking ability and thinking mode.

font-family:Arial-BoldMT, font-size:9pt, font-weight:bold, ">[Key words] font-family:FZHTK--GBK1-0, font-size:9pt, ">AR publications Way of reading Positive change Negative impacts