font-family:FZHTK--GBK1-0, font-size:9pt, ">[ 关键词 ]font-family:华文细黑, font-size:9pt, ">　国际书展　图书博览会　关系价值　顾客价值　价值层

[Abstract] Since the establishment of Frankfurt Book Fair in the 14

th

century， the book fair has gone

through more than 700 years， and the dominant value has been changed into relationship or network value.

This paper constructs the hierarchical value map of an international book fair according to the instruction of

laddering theory， method and analysis. On the basis of that， it reveals the quality of exhibitors is the key value

at attribute layer， brand publicity at consequence layer， network at goal layer， and the imbalance between

different values and different layers. In addition， too many things would influence the access to the value

from the international book fair， such as the interactivity between customers and organizers， or the exhibitors

themselves.

font-family:Arial-BoldMT, font-size:9pt, font-weight:bold, ">[Key words] font-family:FZHTK--GBK1-0, font-size:9pt, ">International Book Fair Book expo Network Customer value Hierarchy structure