出版科学 ›› 2025, Vol. 33 ›› Issue (3): 47-55.

• 事业与产业 • 上一篇    

馆店融合服务效果影响因素及提升策略研究

  

  1. 湖北大学文学院
  • 收稿日期:2025-03-18 修回日期:2025-04-24 出版日期:2025-05-28 发布日期:2025-05-28
  • 作者简介:张晓蒙,湖北大学文学院讲师; 刘国强,湖北大学文学院 2023 级硕士生。
  • 基金资助:
    武汉市社会科学基金后期资助项目“武汉统筹疫情防控与实体书店产业发展研究”(2021028)

Research on the Inffuencing Factors and Promotion Strategies of the Cooperative Service effect of the Library-store Integration

  1. College of Literature,Hubei University
  • Received:2025-03-18 Revised:2025-04-24 Online:2025-05-28 Published:2025-05-28

摘要: 采用扎根理论与解释结构模型(ISM)方法,确定馆店融合服务效果影响因素,揭示馆店融合服务效果影响因素之间的相互关系。研究表明,我国馆店融合项目多为政策驱动,政策支持是影响馆店融合服务效果的最根本原因,对馆店融合服务效果发挥着最关键的作用。此外, 地理位置、合作模式、馆店环境作为中间层次,对馆店融合服务效果亦发挥着重要作用。基于此, 提出应从制定多元政策、优化合作模式、跟进用户需求入手,提升馆店融合服务效果。

关键词: 馆店融合 扎根理论 解释结构模型 图书馆 实体书店

Abstract: This paper uses the grounded theory and the interpretative structural model( ISM) method to determine the influencing factors of the integration service effect of the store, and then reveals the relationship between the influencing factors of the integration service effect of the store. The research shows that most of the library-store integration projects in China are policydriven, and policy support is the most fundamental reason affecting the service effect of the library-store integration, which plays the most critical role in the service effect of the library-store integration. In addition, geographical location, cooperation mode and store environment, as the middle level, also play an important role in the service effect of the library-store integration. Based on this, this paper believes that we should start with the formulation of diversified policies, the optimization of cooperation models, and the follow-up of user requirements to improve the effect of the integration service of the library-store integration.

Key words: Integration of libraries and bookstores Grounded theory Interpretative Structural Model( ISM) Library Physical bookstore

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