关键词: 出版品牌 丨品牌塑造 , 丨品牌管理

Abstract:

The brand competition era of publication industry has arrived， but there are some questions existing
in the publication brand management in our country. To a large extent ， brand building is still in a state of spontaneous
and it is far from the height of strategy. By deeply analysis of current operating state of publication brand， the author
finds out the problems and tries to put forward measures to solve them， with a view to find a better direction and way
for our publishing brands operating.