关键词: 出版企业 丨品牌 , 丨感性营销

Abstract:

This article analyzed the background of the emotional marketing strategy based on the brand development of the publishing enterprises, and put forward five measures including focusing on the customers’ needs and experiences, corporate identity, customer relationship and enterprise culture. At last, this article pointed out that the
publishing enterprises should stick to the customer- oriented guide line, integrate marketing communication and pay attention to key points of marketing.