关键词: 出版企业, 新媒体创新, 影响因素

Abstract:

Taking Tianwen Technology Ltd. as an example, the author analyzes the key influencing factors of new media innovation in publishing enterprises with the methods of secondary data analysis and deep interview, which are top management support, core capability, user needs, resource advantages and government support. The mechanisms of different factors and their interactions are also discussed.

Key words: Publishing enterprises, New media innovation, Influencing factors