出版科学 ›› 2023, Vol. 31 ›› Issue (6): 43-.

• 出版学 出版工作 • 上一篇    下一篇

勾连、延伸与重塑 ：融合出版发展的三重面向

  

  1. 中国传媒大学电视学院，北京，100024
  • 出版日期:2023-11-15 发布日期:2023-11-15
  • 作者简介:王伟鲜，中国传媒大学电视学院 2022 级博士生。

Articulation， Extension and Reconstruction ： Three Directions of Integrative
Publishing Development

  1. Television School, Communication University of China，Beijing，100024
  • Online:2023-11-15 Published:2023-11-15

PDF

49

摘要：

面对当前出版业融合转型遇到的瓶颈，基于整体视角，借鉴三重勾连理论框架，从物
质与技术、文本与符号以及场景与空间三个维度分析当前融合出版应重点回溯和关注的问题后，发
现出版业的融合转向遵循媒介技术的演进脉络，涵盖技术挪用到规范化的完整链条，其转向重点
需要把握文本与符号的生产，以提升出版内容和形式的效用，从而打通与用户的意义共通空间，尤
其应注重其中指涉时间性与空间性、公域性与私域性的场景耦合，以全面优化新媒介环境下用户
的信息体验。

关键词:

Abstract:

In view of the problems encountered in the current development of integrative
publishing， this study takes a holistic perspective and draws on the theoretical framework of Triple
Articulation， analyzes the problems that the current integrative publishing should focus on from
the three directions of materiality and technology， text and symbol， scene and space. It is found
that the integrative publishing industry has turned to follow the evolution of media technology，
covering the complete chain from technology appropriation to normalization. In this process， the
focus should be on the production of text and symbols to enhance the effectiveness of publishing
content and form， thus bridging the meaning space shared with users. Especially， our attention
should be paid to the coupling of scenes involving temporal and spatial， public and private
domains， in order to comprehensively optimize the information experience of users in the new
media environment.

Key words:

Public space

中图分类号: 

版权所有 © 2019 《出版科学》     鄂ICP备05003330号-1
本系统由北京玛格泰克科技发展有限公司设计开发