出版科学 ›› 2022, Vol. 30 ›› Issue (4): 46-.

• 出版学 出版工作 • 上一篇    下一篇

面向公共文化服务的“馆店”融合运营创新发展研究

  

  1. 武汉大学信息管理学院,武汉,430072
  • 出版日期:2022-07-23 发布日期:2022-07-23
  • 作者简介:张美娟,管理学博士,武汉大学信息管理学院教授、博士生导师 ;王萌,武汉大学信息管理学院 2021 级硕士生 ;苏华雨,武汉大学信息管理学院 2021 级硕士生。
  • 基金资助:
    本文系 2022 年横向课题“青山新阅读:“图书馆 + 新华书店”融合创新运营发展研究”的研究成果之一。

Study on the Innovative Development of Integrated Operation of Libraries and
Bookstores for Public Cultural Services

  1. School of Information Management,Wuhan University,Wuhan,430072
  • Online:2022-07-23 Published:2022-07-23

摘要:

媒介融合环境下,为了更好地满足人民群众对高质量公共文化服务与多元化阅读的新
需求,将新华书店经营优势与图书馆资源优势进行有机结合以创新公共图书馆的经营管理模式,是
当前图书馆和新华书店转型升级与融合创新发展的一种有益尝试。这种“馆店融合”实践,不仅
具有扎实的理论基础,而且有相关案例经验可借鉴。然而,现阶段馆店融合仍然存在壁垒及模式
层面的发展困境。本文在公共阅读空间及共生理论的指导下提出融新服务、新供给、新运营、新
面貌于一体的馆店融合创新发展模式,并对其未来创收、引流、评估及示范发展进行展望。

关键词:

Abstract:

In order to better meet people’s new demand for high-quality public cultural services
and diversified reading in the media convergence environment, the organic combination of the
advantages of Xinhua bookstores and resources of libraries to innovate the business management
model of public libraries is a useful attempt to transform, upgrade and integrate the innovative
development of libraries and Xinhua bookstores. This practice of integration of libraries and
bookstores not only has a solid theoretical foundation, but also has relevant case experiences to
learn from. However, at this stage, there are still barriers and model-level development dilemmas
in this integration. This paper proposes an innovative model for the integration of libraries and
bookstores that integrates new services, new supplies, new operations, and new outlooks under
the guidance of public reading space and symbiosis theory, and provides an outlook on its future
development in terms of revenue generation, attraction, evaluation, and demonstration.

Key words:

Public cultural services National reading

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