出版科学 ›› 2021, Vol. 29 ›› Issue (5): 80-.

• 多媒体 数字出版 • 上一篇    下一篇

价值共创视角下自媒体平台内容创作者扶持政策研究

  

  1. 西北政法大学新闻传播学院,西安,710061

  • 出版日期:2021-09-15 发布日期:2021-10-04
  • 作者简介:申玲玲, 传播学博士,西北政法大学新闻传播学院副教授 ;向爽,西北政法大学新闻传播学院 2018 级硕士生。
  • 基金资助:
    本文系国家社会科学基金项目“资本、技术、制度影响下的网络媒体内容生产研究”(16BXW028)
    的研究成果。

Research on Supporting Policies for Content Creators of We Media Platforms from
the Perspective of Value Co Creation

  1. School of Journalism and Communication,Northwest University of Political Science and Law,
    Xi’an, 710061

  • Online:2021-09-15 Published:2021-10-04

摘要:

基于价值共创理论分析自媒体平台面向内容创作者的扶持政策及其市场效果和社会影
响,探究自媒体平台在内容创作和价值共创中的中介作用。通过研究 2015 年以来 50 多项总金额
数百亿元的扶持计划,发现内容创作随平台价值共创理念的演进而变化。扶持政策在推动内容产
业繁荣的同时,也加速内容类型化、同质化,平台话语权增强并弱化把控力,内容创作者受权力
规训因而创意受抑制。扶持政策还可能会助推内卷、加剧“马太效应”、侵蚀互联网公共传播价值。
为此,平台和内容生产者须采取多种措施提升价值共创的水平、能力和社会影响。

关键词:

Abstract:

As a typical new business model of the Internet economy, We Media Platforms
have obvious advantages in promoting content creation and value creation. Based on the Theory
of Value Co-Creation, this paper analyzes the market effects of the supportive policies of We
Media Platforms for content creators, and explores the mediating role of We Media Platform in
content creation and value co-creation. Through the investigation of more than 50 support plans
with a total value of tens of billions since 2015, found that the concept of value co-creation of
content creation on the platform have evolved and changed. While promoting the prosperity of
the content industry, the supportive policies also bring the following negative effects.

Key words:

Value co-creation Digital publishing

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