出版科学 ›› 2021, Vol. 29 ›› Issue (1): 73-.

• 多媒体 数字出版 • 上一篇    下一篇

电子书格式竞争策略与标准形成

  

  1. 上海理工大学管理学院
  • 出版日期:2021-01-15 发布日期:2021-01-27
  • 作者简介:黄文萱,上海理工大学管理学院 2019 级硕士生 ;王小芳,上海理工大学管理学院副教授、研究生导师。

E-book Formats Competition Strategies and Standard Formation  

  1. University of Shanghai for Science and Technology
  • Online:2021-01-15 Published:2021-01-27

摘要:

电子书格式问题一直伴随电子书的发展,并成为制约产业发展的阻碍因素。本文梳理电
子书格式的历史演进过程,分析封闭性和开放性电子书格式采用的主要竞争策略 ;发现目前电子书
格式竞争还处于初期,并以技术竞争为主 ;指出未来电子书格式标准的形成 , 提出封闭格式将集中
在少数几个企业手中,标准形成以开放格式标准为主等结论。

关键词:

Abstract:

The format issue of E-books have accompanied the development of e-books for a
long time, which is a“roadblock”restricting the development of the industry as well. This paper
reviews the historical evolution of e-book formats, analyzes the main competitive strategies of
proprietary and open e-book formats, and concludes that the current e-book format competition
is still in its infancy, mainly technical competition. Finally, it puts forward the conclusion that the
closed format will be concentrated in the hands of a few enterprises, and the future standard will
mainly come into being around the open format standards.

Key words:

Electronic publishing

中图分类号: