出版科学 ›› 2019, Vol. 27 ›› Issue (3): 39-.

• 本期目录 • 上一篇    下一篇

绘本“文× 图”实现路径的语用学阐释

唐小为 唐 韧   

  1. (西南大学教育学部,重庆,400715)(广西大学文学院,南宁,530004)
  • 出版日期:2019-05-15 发布日期:2019-05-15

Pragmatic Interpretation of Iconotext Design Principles for Picturebook

  • Online:2019-05-15 Published:2019-05-15

摘要:

[ 摘 要] 在语用学视角下,研究“文× 图”的实现路径,即是要关注语用含义如何从图文整体设计中产生。
借鉴列文森会话含义三原则和“预设”等相关理论,通过对优秀绘本案例中的图文语用含义进行解读,归纳出
文以图为语境、图以文为语境、图文呼应同一语用含义三种语用含义生成机制,并对我国绘本创编与推广工作
提出促进图文作者的深入沟通、以实例分析普及文图相乘的创作思路和注重引导读者解读图文共同创建的语用
含义等建议。

关键词: 绘本 ▏语用推导 ▏语境 ▏文×,

Abstract:

[Abstract] Through the lens of pragmatics, to realize the special effects of iconotexts requires close attention
to how pragmatic implications can be generated through a holistic design of images and texts. The theoretical
constructs of Levinson’s principles of conversational implication as well as pragmatic presupposition were
adopted to interpret representative cases drawn from excellent picturebooks. Three mechanisms of creating
pragmatic implications of iconotexts were proposed : image serving as the context for text; text serving as
the context for image; and image echoing with text through different expressions. On that basis, the following
strategies were suggested for picturebook design and popularization : promoting deep conversations between
writers and illustrators; popularizing the design principles of iconotexts as illustrated by detailed case analysis;
and fostering in readers the comprehensions of the pragmatic implicatures of iconotexts.