Abstract: [Abstract]　Under the current development background of omnimedia integration, exploring and creating the digital marketing transformation model that helps shape the core competitive advantages of science and technology press is helpful to maintain the influence of scientific research and market competitiveness of China's science and technology press. This paper points out the value implications of SIVA marketing model for helping sci-tech publishing houses to realize digital marketing transformation ： continuously meeting user value, channel value and market value. In practical operation, the practical way for sci-tech publishing houses to practice the SIVA marketing model is to provide diversified solutions, create social marketing channels, promote the exploration of perceived value, and realize the transformation of potential purchase.