关键词: 网络书店, 价格竞争, 价格趋同, 非价格竞争

Abstract:

　With online bookstore becoming a dominant sales mode of books, competitions among online bookstores
have been booming, which are mainly manifested as price and non-price competitions. This paper takes LeBook,
Amazon and Dangdang as examples to study causes, forms and treads of price and non-price competitions among
online bookstores by observation data of book prices of online bookstores on a regular basis. Major findings of the
paper are that online bookstores have the conducts of tracking pricing in the aspect of literature books, but have
no the conducts in the other aspects, that Amazon bookstore takes actions of strategic pricing on those kinds
of books on economics, management, science and technology, that price competitions between LeBook and
Amazon are extremely fierce, and that the forms of non-price competition have bundling pricing, pricing in terms of
specific time, credits policy, policy on returning or changing books, consumers experiences, and logistics policy.