关键词: 网络书店 丨盈利模式 , 丨含义丨 三种模式

Abstract:

A good profit model is very important to the online bookstore. Based on the theoretical analysis of profit
model, this paper provides three categories of online bookstores’ profit model：（ 1） based on product sales, (2) based
on service sales, (3) based on information service. And then some case studies were applied in the paper to elaborate
the three ones and provide some references for present online bookstores.