Abstract:

From the perspective of urban space theory， the physical bookstore is the carrier of regional
cultural inheritance， and it is also a unique cultural place of the city， and it is also the place where the
urban people live physically and mentally. However， with the development of modern society， the physical
bookstores in urban areas are directly affected by their own economic attributes and cultural attributes，
and their survival and development are faced with many difficulties. Therefore， this paper focuses on the
adaptability of physical bookstores in modern urban space， considers the value of physical bookstores， and
finally puts forward that in the future development of urban regional bookstores， they should take their own
cultural function value as the core， from creating a cultural space atmosphere， changing Bookstore marketing
strategies， with the help of Internet technology. Suggestions for breakthroughs in environmental and industrial
cooperation are made.