关键词: 　大数据, 数字出版企业, 价值共创

Abstract:

Based on the analysis of the value co-creation theory of digital publishing， this paper discusses
the value-oriented，organizationforms， co-creation processes and consumer experience， which are the
basic elements of digital publishing value co-creation in the big data era. Some strategies are presented for
value co-creation of digital publishing companies in the big data era.