关键词: 《中国新文学大系（1917&mdash, 1927）》, 赵家璧, 图书宣传营销

Abstract:

An Expanded Family of Chinese New Literature (1917—1927) is a pioneering work of Chinese literature publishing history. Its successful marketing strategies was representative in the press of the time. Zhao Jiabi’s advertising and marketing run through the whole course of editing and publishing, integrated various marketing tools vertically with distinctive characteristics, and achieved good social effects and economic benefits. It has the reference significance to advertising and marketing of books nowadays.