出版科学 ›› 2015, Vol. 23 ›› Issue (6): 110-.
• 出版史 出版文化 • 上一篇 下一篇
李天英
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摘要:
《中国新文学大系(1917—1927)》是我国文学出版史上的一个创举,其成功的营销策略在当时出版界也极具代表性。赵家璧对该书的宣传营销贯穿了编辑出版全程,立体式整合各种营销手段,特色鲜明,取得了很好的社会效益和经济效益,对于当前的图书宣传营销也很有借鉴意义。
关键词: 《中国新文学大系(1917&mdash, 1927)》, 赵家璧, 图书宣传营销
Abstract:
An Expanded Family of Chinese New Literature (1917—1927) is a pioneering work of Chinese literature publishing history. Its successful marketing strategies was representative in the press of the time. Zhao Jiabi’s advertising and marketing run through the whole course of editing and publishing, integrated various marketing tools vertically with distinctive characteristics, and achieved good social effects and economic benefits. It has the reference significance to advertising and marketing of books nowadays.
李天英. 从《中国新文学大系(1917—1927)》看赵家璧的宣传营销策略[J]. 出版科学, 2015, 23(6): 110-.
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链接本文: http://cbkx.whu.edu.cn/jwk3/cbkx/CN/
http://cbkx.whu.edu.cn/jwk3/cbkx/CN/Y2015/V23/I6/110