出版科学 ›› 2013, Vol. 21 ›› Issue (1): 66-69.

• 发行学 发行工作 • 上一篇    下一篇

三网融合下出版社网络营销战略规划浅析

梁上启 魏 星   

  • 出版日期:2013-01-15 发布日期:2013-01-15
  • 作者简介:梁上启,华中师范大学出版社有限公司副编审;魏星,湖北省新华书店集团公司工程师。

Publishing Industry’s Network Marketing Strategy Planning in the  Context of Triple-Play   

Liang Shangqi Wei Xing   

  • Online:2013-01-15 Published:2013-01-15

摘要:

随着三网融合的快速发展,出版业营销将从店面营销、互联网营销进一步扩展到“三网”营销(本文简称网络营销),这是未来出版业营销发展的必然趋势。在三网融合下出版企业如何制订定网络营销战略规划,成为出版企业做好网络营销、实现企业整体营销战略的关键。

关键词: 三网融合,  出版企业,  网络营销,  战略规划

Abstract:

With the rapid development of triple-play, publishing industry’s marketing  will further expand to “three kinds of network”marketing(The following article instead with“network marketing”)from the store marketing,internet marketing. That is an inevitable trend of publishing industry’s  future development. Therefore, to the publishing enterprises, how to formulate the network marketing strategy planning in the context of triple-play has become the key of doing network marketing well and realizing the whole marketing strategy.

Key words: Triple-play,  Publishing enterprises,  Network marketing,  Strategy planning