关键词: 出版业, 出版企业, 对外直接投资, &ldquo, 走出去&rdquo

Abstract:

The overseas investment of publishing industry is an important way to accelerate internationalization of the industry and to enhance the international influence of Chinese culture .Due to the trade preferred orientation, the overseas investment of publishing industry in China lags relatively. The industry promotion policy in top level design is not perfect, the micro-investment strategy of publishing enterprises should be modified in investment cycle,investment mode and operating rule.