关键词: 社交媒体, 传播特征, 叙事系统, 数字叙事

Abstract:

Analyze the meaning and types of social media, and clarify three features of social media; study
the basic elements of a narration system; then summarize four basic characteristics of digital narrative in
social media, namely the content is narrator-oriented, the creators are cooperative, the narrative texts are
diverse, and the narrative effects emphasize interactivity and immersion. On the basis of above research,
explore the theoretical and practical significance besides the development prospects and deep trouble of digital
narrative in social media.