出版科学 ›› 2015, Vol. 23 ›› Issue (4): 16-.

• 博士论坛 • 上一篇    下一篇

我国网络文学产业化发展模式试析

李昕揆   

  1. 中国社会科学院外国文学研究所
  • 出版日期:2015-07-15 发布日期:2015-07-15
  • 作者简介:李昕揆,文学博士,中国社会科学院外国文学研究所博士后。
  • 基金资助:

    本文系中国博士后科学基金第57批资助项目(2015M571207)研究成果。

On the Industrialization Pattern of Our Country's Network Literature

Li Xinkui   

  • Online:2015-07-15 Published:2015-07-15

摘要:

我国网络文学诞生之初,在网络侵权纠纷和线下出版热销的双重刺激下,文学网站即开启了网络文学产业化模式的最初探索。具体说来,在我国近二十年间的网络文学产业化进程中,形成了三种主要的产业化发展模式:“线下出版模式”、“在线付费阅读模式”和“多平台改编模式”。以此为基础,开拓更多的市场领域和产业化模式,在适应移动互联网发展趋向的同时,满足不同阶层、民族、性别、年龄、职业之受众的多样化需求,成为我国网络文学产业化发展的必然趋势。

关键词: 网络文学, 产业化模式, 线下出版, 在线付费阅读, 多平台改编

Abstract:

Literary websites began their industrialization pattern of network literature in the late 1990s in China under the frequency of network tort and the prosperity of offline publication. Specifically,there are three industrialization patterns of network literature: offline publication, payment for content online and multi-platform adaptation. Building a industrialization pattern with multimedia and whole-copyright to adapt to the development of mobile Internet and to meet the diverse needs of customers has become increasingly the necessary trend of the development of our country's network literature.

Key words: Network literature, Industrialization pattern, Offline publication, Payment for content online, Multi-platform adaptation