出版科学 ›› 2024, Vol. 32 ›› Issue (05): 75-.

• 青年学者论坛 • 上一篇    下一篇

论图书工业主义与读者部落化问题

  

  1. 江苏师范大学马克思主义学院
  • 收稿日期:2024-05-05 修回日期:2024-08-20 出版日期:2024-09-30 发布日期:2024-09-30
  • 作者简介:何华征,江苏师范大学马克思主义学院教授。
  • 基金资助:
    国家社会科学基金一般项目“新时代共同富裕的社会响应机制研究”(22BKS174)

On Book Industrialism and the Tribalization of Readers

  1. School of Marxism, Jiangsu Normal University
  • Received:2024-05-05 Revised:2024-08-20 Online:2024-09-30 Published:2024-09-30

摘要: 图书工业主义就是在图书出版和经营的各环节全面贯彻工业主义价值观和方法论,它主要表现在三个方面:图书生产的功利化、物质化和资本化。现代读者部落化是图书工业主义发展的必然后果,其常见类型有五种:知识部落、信息部落、利益部落、身份部落、思想部落。新时代读者开发的根本出路是扬弃图书工业主义,基本原则是“两个结合”,即图书生产与社会利益相结合、图书生产与社会生产方式相结合。建设新时代中国特色读者文化,需从宏观和微观两方面重点突破、系统推进,促进出版业振兴和文化大发展大繁荣。

关键词: 图书出版 工业主义 读者 部落化

Abstract: Book industrialism refers to the comprehensive implementation of industrialist values and methodologies in all aspects of book publishing and operation. It is mainly manifested in three aspects: the utilitarianism, materialization and capitalization of book production. The tribalization of modern readers is an inevitable consequence of the development of book industrialism, with five common types: knowledge tribes, information tribes, interest tribes, identity tribes and ideological tribes. The fundamental way forward for reader development in the new era is to sublate book industrialism, with the basic principle of“ two combinations”: combining book production with social interests and combining book production with social production methods. To build a reader culture with Chinese characteristics in the new era, it is necessary to make breakthroughs and advance systematically from both macro and micro perspectives, thereby promoting the revitalization of the publishing industry and the great development and prosperity of culture.

Key words: Book publishing Industrialism Readers Tribalization

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