Abstract:

[Abstract]　This paper analyzes three main methods of attracting the attention of children’s book audience
in the current marketing of children’s books, and points out that the traditional rankings, children’s book
brands and self-Media public numbers have their own shortcomings in the perspective of attention economy.
From the three levels of book products, publishing enterprises and government agencies, this paper tries to
construct a new marketing path for children’s books, and puts forward that at the level of book products, we
can try to construct the audience with theme as the link, so that children’s book audiences can receive as
much publication information as possible in the process of purchase; publishing enterprises can give full play
to their own advantages, make use of social media to create opinion leaders. At the government level, efforts
should be made to narrow the knowledge gap between the cultural classes.