出版科学 ›› 2019, Vol. 27 ›› Issue (3): 82-.

• 本期目录 • 上一篇    下一篇

新形势下校园书店的转型及发展路径

周挥辉 毛军刚   

  1. (华中师范大学新闻传播学院, 武汉, 430079)
  • 出版日期:2019-05-15 发布日期:2019-05-15
  • 基金资助:

     本文系华中师范大学2019 年度中央高校基本科研业务费专项资金资助项目(管理类)“校园书店转型及发展路
    径探析”成果之一。

The Transformation and Development Path of Campus Bookstore under the New Situation

  • Online:2019-05-15 Published:2019-05-15

摘要:

[ 摘 要] 在网络书店入局、电子阅读普及、经营成本上升等诸多因素的影响下,实体书店行业的发展日益步
履维艰,而附置于大、中小学尤其是大学附近或校园内的广大校园书店也未能独善其身。近年来,原本呈现没
落趋势的实体书店数量重新出现大幅增长,众多新型书店通过跨界经营、重塑业态等方式探索转型升级之路,
校园书店也在此过程中努力找寻自身的位置。

Abstract:

[Abstract] Under the impact of many factors, such as the entry of online bookstores, the popularization
of electronic reading, and the rise of operating costs, the development of physical bookstore industry
is increasingly difficult, and the vast number of campus bookstores hiding in the vicinity of universities,
primary and secondary schools have not been able to stand alone. In recent years, the number of physical
bookstores, which had been declining, has increased dramatically again. Many new bookstores have explored
the way of transformation and upgrading through cross-border management and restructuring their business
formats. Campus bookstores have also rediscovered their positions in the process.