Abstract: [Abstract]　Based on the panel data of 11 publishing listed companies from 2012 to 2017 in China， this paper uses the DEA model and the Malmquist index to conduct static and dynamic evaluation of the marketing efficiency of these publishing listed companies. The results show that ： from 2012 to 2017， the marketing efficiency of these publishing listed companies is obviously differentiate. Although the marketing technology level has been growing rapidly， the marketing efficiency is generally low， by the case of invalid resource allocation and scale effect. Management ability cannot keep up with the rapid pace of the development of marketing technology. Accordingly， this paper puts forward some suggestions in order to promote the sustained and healthy development of publishing listed companies in China.