出版科学 ›› 2019, Vol. 27 ›› Issue (2): 112-.
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周 围
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摘要: [ 摘 要] 德国司法实践在“免费内容+ 广告”商业模式与广告拦截服务竞争中确立的公认商业道德判断标准 值得充分借鉴。数字广告拦截服务的反不正当竞争法规制路径不仅应突出市场意识,也应符合互联网竞争的特 性和规律。规制路径应摒弃传统侵权行为认定的判断思路,将审查的重点置于竞争对手之间的竞争均衡、消费 者福利以及创新需求等要件上。
Abstract: [Abstract] The standards of acknowledged business ethics established by German judiciary in competition between“ Free content + advertising” business model and ad-blocking service are worthy of full reference. The anti-unfair competition law regulatory path of digital ad-blocking service should not only highlight market effect, but also conform to the characteristics and laws of Internet competition. The regulatory path should abandon the judgment of traditional infringement determination, and focus on the competitive equilibrium between competitors, consumer welfare and innovation needs.
周 围. 德国数字广告拦截行为的竞争法规制[J]. 出版科学, 2019, 27(2): 112-.
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