关键词: 　出版经纪人, 危机管理, 危机传播

Abstract:

Literary agents are professionals who assist authors to publish their works and to exploit
copyright. They are very influential in Western countries, but not fully developed in China. Many cases indicate
that crisis management is a starting point of a literary agent business in China，and also an important part of
a good literary agent service. To analyze the importance, types, methods, and skills of a literary agent’s crisis
management, can improve the theories and the practices of literary agents in China.