关键词: 引进版, 科技图书, 全营销

Abstract:

The whole marketing strategy of the introduction version of science and technology books breaks
through the traditional operation mode of marketing“ sell for sell” through deeply getting involved in the early
stage of planning topics, the middle stage of design optimization and pre-sale and the multi-dimensional
expansion of the sales channels at the late stage, thus to achieve an effective control of cost and risks and
ultimately win the broader market.