出版科学 ›› 2016, Vol. 24 ›› Issue (1): 15-.

• 专论 特约稿 • 上一篇    下一篇

传统媒体融合发展的阶段和策略

刘子龙   

  1. 湖北省新闻出版广电局
  • 出版日期:2016-01-15 发布日期:2016-01-15
  • 作者简介:刘子龙,湖北省新闻出版广电局数字出版处。

The Stages of Traditional Media Convergence and the Corresponding Strategies

  • Online:2016-01-15 Published:2016-01-15

摘要:

媒体融合发展是当前国内传统媒体面临的迫切任务,从媒体融合发展的趋势和规律看,笔者认为传统媒体的融合发展过程可能需要经历三个主要的渐进发展阶段,为此,传统媒体也要采取有针对性的发展策略。

关键词: 传统媒体, 媒体融合发展, 阶段, 策略

Abstract:

The development of media convergence is an urgent task currently facing the traditional media in China. From the view of the trend and patterns of media convergence, the author believes that the process of traditional media convergence may need to go through three main progressive stages.Accordingly, the traditional media need to take different strategies.