关键词: 文化精品, 轻博客, 微博, 传播现状, 传播规律

Abstract:

Cultural elite’s communication relates to build the social core values, construct ideology, achieve economic goals,advance social progress and human development.Based on the definition of“cultural elite”concept, present the cultural elite’s communication situation and communication characteristics in Diandian, Lofter,Renrenxiaozhan and other major domestic light-blog sites.And explore the countermeasures of expanding cultural elite network communication through the comparative study of the cultural elite communication rules in light-blog and microblogging.