Abstract:

To the media industry restructuring, the market power of the media industry will affect more and more. The management system and operation mechanism, as well as the government and the media business relationship will be changed.It is bound to impact on the existing administration system of China’s publishing industry.The government must transform its functions.It needs to make good use of the non-government outside of the many forces involved in the publishing industry management.Media industry association is an important role to play in the organization.However, various kinds of media industry social groups function has not been effectively played in our country.Exiting mechanism for long-term construction needed to construct for the lack of the functions of industry associations.